Soo...today was picture day at school, and almost everyone did things to their hair and face that they don't usually do every day, to make themselves look better/prettier for their picture. Our society today has put such an emphasis on physical beauty, that we feel almost required to change ourselves in order to become "beautiful". A lot of magazine ads and billboards photoshop pictures of people in order to make them more attractive, therefore selling the product better.
Here's a good example:
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